Privacy Policy

Uptime Institute Privacy Policy

Date Last Updated: May 21, 2018

Information Collection and Use

Uptime Institute is committed to safeguarding the privacy of our users. This page describes our privacy policy. When you register on our web sites, or for our events, or you purchase products, we ask you to provide personal information. We use this information to enable us to provide you with the best guidance and highest-quality services. For purposes of this Policy, We are the Controller. This Policy may be amended or updated from time to time to reflect changes in our practices with respect to the processing of Personal Data, or changes in applicable law. We encourage you to read this Policy carefully, and to regularly check this page to review changes we might make in accordance with the terms of this Policy.

Collection and Processing of Personal Data

Personal Data is any piece of data about a person that can, in any way, identify them or allow someone to contact them. This may include, but is not limited to, names, mailing or email address, and phone numbers. Examples of sources from which we may collect Personal Data include the following:

  • We may obtain your Personal Data when you provide it to us (e.g. where you contact us via email or telephone, or by any other means).
  • We may collect your Personal Data in the ordinary course of our relationship with you (e.g. in the course of administering your Uptime Institute Research account).
  • We may collect Personal Data that you manifestly choose to make public, including via our Site.
  • We may receive your Personal Data from third parties who provide it to us (e.g. social media platforms via plugins).
  • We may collect or obtain Personal Data when you visit our Site, or use any features or resource available on or through our Site. When you visit our Site, your device and browser will automatically disclose certain information, some of which may constitute Personal Data (see below).

Creation of Personal Data

We may also create Personal Data about you, such as records of your interaction using our Site, and details of your account history.

Categories of Personal Data

The categories of Personal Data about you that we may Process include, but may not be limited to:

  • Personal details: given name(s); preferred name; gender; date of birth/age: nationality; preferences and account settings.
  • Contact details: telephone number; email address; and social media profile details.
  • Professional details: professional profile details; association memberships; qualifications and company insight data.
  • Device details: device type, operating system, browser type, browser settings, IP address, language settings, dates and times of connecting to our Site and other technical communications information.
  • Payment details: billing address; bank account number or credit card number; cardholder or accountholder name; card or account security details; card ‘valid from’ date: card expiration date.
  • Usage details: records of your use of our Site and other services, including: registrations; details of content with which you interact; questions; downloads; feedback; profile views; search queries; anonymous viewings; and page views.
  • Views, opinions and interests: any comments, rating, views or opinions that you choose to send to us, post via our Site, via a survey, or publicly post via social media platforms.

Lawful Basis for Processing Personal Data

In processing your Personal Data in connection with this Policy, we may rely on one or more of the following legal principles:

  • we have obtained your prior express consent to the Processing (this legal basis is only used in relation to Processing that is entirely voluntary. It is not used for Processing that is necessary or obligatory in any way);
  • the Processing is necessary in connection with any contract that you may enter into with us;
  • the Processing is required by applicable law;
  • the Processing is necessary to protect the vital interests of any individual; or
  • we have a legitimate interest in carrying out the Processing for the purpose of managing, operating or promoting our business.

Processing your Sensitive Personal Data

We do not seek to collect or otherwise Process your Sensitive Personal Data, except where:

  • the Processing is required or permitted by applicable law;
  • the Processing is necessary for the detection or prevention of crime (including the prevention of fraud);
  • the Processing is necessary for the establishment, exercise or defense of legal rights; or
  • we have, in accordance with applicable law, obtained your prior explicit consent prior to Processing your Sensitive Personal Data (as above, this legal basis is only used in relation to Processing that is entirely voluntary.).

Purposes for which we may Process your Personal Data

The purposes for which we may Process Personal Data, subject to applicable law, include:

  • Our Site: operating and managing our Site; providing content to you; and communicating and interacting with you via Site.
  • Provision of services to you: providing our Site and other services to you (including suggesting content that may be of interest to you, based on your past activity); communicating with you in relation to those services; recommending content that may be of interest to you; and recommending your content to others.
  • Marketing communications: communicating with you via any means (including via email, telephone, text message, social media, post or in person) news items and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law.
  • Disclosing Personal Data to our customers: in accordance with the provisions of this Policy and applicable law, we may disclose certain Personal Data to our customers. With your prior express consent, we may provide your personal data to our customers for the purposes of enabling them to contact you with information that may be of interest to you. Additionally, our customers may contact you with information that may be of interest to you provided that such communication is not otherwise in breach of applicable laws.
  • Communications and IT Operations: management of our communications systems; operation of IT security; and IT security audits.
  • Improving our Site and our services: identifying issues with existing Site and our services; planning improvements to existing Site and our services; creating new Site and our services.

Individual Rights Section

  • You have the right to access your personal data.
  • You can make a subject access request verbally or in writing.
  • You can have inaccurate personal data rectified, or completed if it is incomplete.
  • You can make a request to us for rectification verbally or in writing.
  • You have the right to have personal data erased.
  • You can make a request to us for erasure verbally or in writing.
  • The right to data portability allows you to obtain and reuse your personal data for your own purposes across different services.
  • Data portability allows you to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without affecting its usability.
  • You have the right to object to the processing of your personal data in certain circumstances.

Disclosure of Personal Data to third parties

We may disclose your Personal Data to other Affiliates within Uptime Institute Research, for reasonable business purposes (including providing services to you and operating our Site), in accordance with applicable law. In addition, we may disclose your Personal Data to:

  • legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;
  • accountants, auditors, lawyers and other outside professional advisors to us, subject to binding contractual obligations or confidentiality;
  • third party Processors (such as IT service providers; social media plug in providers; etc.), located anywhere in the world, subject to the requirements noted below;
  • any relevant party, law enforcement agency or court, to the extent necessary for the establishment, exercise or defense of legal rights;
  • any relevant party for the purposes of prevention, investigation, detection or prosecution of criminal offenses or the execution of criminal penalties, including the safeguarding against and the prevention of threats to public security;
  • any relevant third part acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets (including in the event of a reorganization, dissolution or liquidation); and
  • our Site may use third party plugins or content (e.g. social media plugins). If you choose to interact with any such plugins or content, your Personal Data may be shared with the third party provider of the relevant social media platform.

If we appoint a third-party Processor to Process your Personal Data, the Processor will be subject to binding contractual obligations to: (i) only Process the Personal Data in accordance with our prior written instructions; and (ii) use measures to protect the confidentiality and security of the Personal Data; together with any additional requirements under applicable law.

International transfer of Personal Data

As a result of the international nature of our business, we may need to transfer your Personal Data within Uptime Institute Research, and to third parties, in connection with this Policy. Due to this, we may transfer your Personal Data to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located.

Data Security

While using our systems, infrastructure or the like, we have employed appropriate technical and organizational security measures designed to protect your Personal Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of Processing, in accordance with applicable law.

You are responsible for the ensuring that any Personal Data that you send to us are sent securely. If you send us any Personal Data through a mechanism that is not part of our infrastructure, you are responsible for securing the Personal Data.

Data Accuracy

We take reasonable steps to ensure that:

  • your Personal Data that we Process are accurate and, where necessary, kept up to date; and
  • any of your Personal Data that we Process that are inaccurate (having regard to the purposes for which they are Processed) are erased or rectified without delay.

From time to time we may ask you to confirm the accuracy of your Personal Data.

Data Retention

The criteria for determining the period of time for which we will keep your Personal Data are as follows: we will retain copies of your Personal Data in a form that permits identification only for as long as is necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. We may retain your Personal Data for the duration of any period necessary to establish, exercise or defend any legal rights.

Information Automatically Collected

We may collect certain usage or system information automatically when you interact with our Site, services or products (“Usage Information”), including but not limited to:

  • Browser type and operating system
  • Internet Protocol (IP) address
  • Geolocation information
  • Search queries, pages, content, and links you visit within our Sites
  • Information collected though cookies
  • Information about your interactions with e-mail messages, such as links clicked on, messages opened or forwarded
  • Server session and error logging information

Information automatically collected is not shared with advertisers, outside agencies, clients or undisclosed third parties. This information is used to help our Affiliates and us improve our product and service offerings, as well as to provide more personalized content to our clients.

Usage information may be combined with your Personal Information. To the extent that we combine usage information with your Personal Information, we will treat the combined information as Personal Information under this Privacy Policy.

Aggregated Information

Like most Web sites, we automatically gather and store certain personal information and aggregated, non-personally identifiable information in order to provide you with a better experience when using our Web sites. Aggregated information is information that has been collected, compiled and summed in the aggregate, and bears no connection to any specific person.

This information might include total views of a particular report or a total number of logins in a 24-hour period. Aggregated information is always anonymous by its very nature. Aggregated information is used for any number of purposes, including future research direction, press releases and customer relations. There are no limitations on the use of aggregated information as exist with personally identifiable and personally linked information. Aggregated information does not identify individual users, and we do not link aggregated information to your personal information.

Additional Information Usage

We reserve the right to monitor user accounts for abuse of copyright and our Terms of Use based on any information collected about users of our Web sites.


We do not market to children, and we do not knowingly collect personal information from children. You can find out more about online privacy for children from the Federal Trade Commission at


When you register for a Uptime Institute Research event, we may request additional information such as a credit card number and expiration date. This information is used for confirmation and billing purposes at the time of use and is not retained in our systems. Also, when you register for an event, we may request additional information about your hotel, meal and other travel preferences. This information is used only for the specific event. We use third-party service providers such as credit card processing companies, shipping companies, mailing houses and event coordinators, together with other service providers as required to satisfy client requests.


A cookie is a small piece of computer code that is stored by a user’s Web browser and enables our Web servers to “identify” unique visitors and provide personalized content. Each time you log in to our Web sites, a cookie is stored in order to identify you, determine your appropriate access privileges, and serve you the appropriate content. Cookies do not store any of the information that you have provided to the site. They are simply anonymous identifiers.

You can set your browser to not accept cookies, but doing so may prevent your ability to access or use certain portions of our Web sites. We use cookie technology to enable registered users to move quickly and securely through access-controlled areas of the site.

Links to Other Web Sites

Our sites contain links to other Web sites. Please be advised that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our sites and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by our Web sites.

IP Addresses

IP addresses are logged by our systems for logins, report views and other Web-site-based activities. This is done for administration purposes and to aggregate information about our users’ browsing habits.


We utilize reasonable physical and technical safeguards to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration and/or destruction, both during transmission and in storage. Note that no data transmission or storage can be guaranteed to be 100% secure. You are responsible for maintaining the confidentiality of your credentials for access to or in the use of our Sites.

Please notify us immediately of any unauthorized use of your credentials or access to your account by emailing us at [email protected].

Notification or Policy Changes

We will notify you by email regarding any significant changes to our privacy policy. We may also display a notification on our website indicating a change in our privacy policy.


Affiliate means, at any time, and with respect to any corporation, partnership, limited liability company, person or other entity, any other corporation, partnership, limited liability company, person or entity that at such time, directly or indirectly through one or more intermediaries, controls, or is controlled by, or is under common control with us.

Controller means the entity that decides how and why Personal Data is Processed. In many jurisdictions, the Controller has primary responsibility for complying with applicable data protection laws.

Personal Data means information that is about any individual, or from which any individual is identifiable.

Process, Processing or Processed means anything that is done with any Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Processor means any person or entity that Processes Personal Data on behalf of the Controller.

Sensitive Personal Data means Personal Data about race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, sexual life, any actual or alleged criminal offenses or penalties, national identification number, or any other information that may be deemed to be sensitive under applicable law.

Site means any software or web-based platform used to access our services, products or data.

Contacting Uptime Institute

If you have any comments, concerns or questions regarding this privacy policy, you may contact us by email at: [email protected]

Notice of New Services and Changes

Occasionally, we may also use the information we collect to notify you about important changes to our Web properties, new services and special offers we think you will find valuable. As our customer, you will be given the opportunity to notify us of your desire not to receive these offers by modifying your communication preferences or sending us an email request at [email protected].

Submission Of Ideas and Feedback

Uptime Institute or any of its employees do not accept or consider unsolicited ideas, including ideas for new advertising campaigns, new promotions, new or improved products or technologies, product enhancements, processes, materials, marketing plans or new product names. Please do not submit any unsolicited ideas, original creative artwork, suggestions or other works ("submissions") in any form to Uptime Institute or any of its employees. The sole purpose of this provision in this policy is to avoid potential misunderstandings or disputes when Uptime Institute's products or marketing strategies might seem similar to ideas submitted to Uptime Institute. If, despite our request that you not send us your ideas, you still submit them, then regardless of what your letter says, the following terms shall apply to your submissions.

Terms Of Idea Submission

You agree that: (1) your submissions and their contents will automatically become the property of Uptime Institute, without any compensation to you; (2) Uptime Institute may use or redistribute the submissions and their contents for any purpose and in any way; (3) there is no obligation for Uptime Institute to review the submission; and (4) there is no obligation to keep any submissions confidential.

Feedback and Information

Any feedback you provide shall be deemed to be non-confidential. Uptime Institute shall be free to use such information on an unrestricted basis.