Corporate Logo

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
ui_logo_555x159.png

Logo Construction, Clearance and Computation

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
Clearspace

Full Logo
Definition

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation

To work out the clearspace take the height of the lowercase “n” from the logo text and measure from the main base of the text.
UI_logo_spacing_1110w.jpg

Corporate Vertical Logo

This vertical setting is used only in needed space composition in a layout
ui_v-logo_555x159.jpg

Logo Construction, Clearance and Computation

Clearspace

Full Logo
Definition

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation

To work out the clearspace take the height of the lowercase “n” from the logo text and measure from the main base of the text.
UI_v-logo_spacing_1110w.jpg

Corporate Color System

Color plays an important role in the Uptime Institute corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Uptime Institute brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

Primary Color System
Explanation:

The Uptime Institute company has two official colors: Blue and Dark Gray. These colors have become a recognizable identifier for the company.
Usage:

Use them as the dominant color palette for all internal and external visual presentations of the company.
UI-colors_1100x340.jpg

Downloads

To download the full Corporate Logo Brand Guidelines click here

To download the PNG file of the horizontal Uptime Institute Logo click here

To download the PNG file of the vertical Uptime Institute Logo click here