Demand Generation Senior Manager

Title: Demand Generation Senior Manager
Reports to: Senior Vice President, Marketing
Location: Flexible


Uptime Institute, an independent division of The 451 Group, is an unbiased advisory organization focused on improving the performance, efficiency, and reliability of business-critical infrastructure through innovation, collaboration, and independent certifications. Uptime Institute serves all stakeholders responsible for IT service availability through industry-leading standards, education, peer-to-peer networking, consulting, and award programs delivered to enterprise organizations and third-party operators, manufacturers, and providers. Uptime Institute is recognized globally for the creation and administration of the Tier Standards & Certifications for Data Center Design, Construction, and Operations, along with its Management & Operations (M&O) Stamp of Approval, FORCSS® methodology, and Efficient IT Stamp of Approval. Uptime Institute, Data Centre Risk Assessment, Hybrid Resilience Assessment, Tier Ready Award —The Global Data Center Authority®—has office locations in the U.S., Mexico, Costa Rica, Brazil, U.K., Spain, U.A.E., Russia, Taiwan, Singapore, Dubai, and Malaysia.


Position Description:

This new role is a key contributor to our Marketing Qualified opportunity creation and management processes. Leveraging data contained within our CRM system, the successful candidate will create an infrastructure of reporting and actionable processes to empower the field based sales organization with tasks and actions that can be taken by field resources to progress new and existing opportunities.

S/he will work closely with our digital campaign manager to assure data is being created and nurtured to keep database current. As part of the process of nurturing opportunities, this role also manages the telemarketing organization, identifying target audiences and offers which can be executed to build pipelines. The ideal candidate with be an expert user of Salesforce.com and its reporting will understand the value of customer data and the relationships between leads, contacts and accounts, as well as lead-scoring and the need for data cleansing and enrichment. Familiarity with Marketo is a plus.


Requirements and Qualifications:

  • Bachelor’s Degree in Business
  • 3-5 years of experience in a B2B Marketing role
  • Expert user of Salesforce.com (user, not admin)
  • Strong interpersonal skills


To be considered for this opportunity, please send your CV, salary requirement with “Your Name-Demand Generation Senior Manager" on the subject line to
careers@the451group.com.