Digital Campaign Manager

Title: Digital Campaign Manager
Reports to: Senior Vice President, Marketing
Location: Flexible

Uptime Institute, an independent division of The 451 Group, is an unbiased advisory organization focused on improving the performance, efficiency, and reliability of business-critical infrastructure through innovation, collaboration, and independent certifications. Uptime Institute serves all stakeholders responsible for IT service availability through industry-leading standards, education, peer-to-peer networking, consulting, and award programs delivered to enterprise organizations and third-party operators, manufacturers, and providers. Uptime Institute is recognized globally for the creation and administration of the Tier Standards & Certifications for Data Center Design, Construction, and Operations, along with its Management & Operations (M&O) Stamp of Approval, FORCSS® methodology, and Efficient IT Stamp of Approval. Uptime Institute, Data Centre Risk Assessment, Hybrid Resilience Assessment, Tier Ready Award —The Global Data Center Authority®—has office locations in the U.S., Mexico, Costa Rica, Brazil, U.K., Spain, U.A.E., Russia, Taiwan, Singapore, Dubai, and Malaysia.

Position Description:

The successful applicant will own the creation and execution of all integrated marketing campaigns across all digital channels for the company. As our Digital Campaign Manager, you’ll design and manage campaigns that will clearly identify prospects that are most closely matched with the core services based values we offer. You’ll set the campaign strategy, outlining the goals and architecting the content and messaging required at all steps of the prospect’s journey. The ideal candidate will bring Uptime Institute a combination of innovative B2B execution, strategic planning skills and the metrics reporting required.

The Role Description:

  • An expert in the use of Martech (including Salesforce, Marketo, Octopost, SEO/analytics, etc.) to conduct long-tail campaigns globally.
  • Architect and grow our maturing ABM engagement strategy, with a long-term lens focused on predictability and scale.
  • Collaborate and prioritize campaign efforts cross-functionally to align all efforts with Sales, Operations, and other areas of the company.
  • Creatively develop the means to measure campaign effectiveness.


  • Scope, design, and execute automated, multi-channel marketing programs that grow customer lifetime value and drive incremental revenue within the upmarket base.
  • Create the strategies and campaign messaging, content, assets and channel strategy deliver required business growth results across paid, owned and earned channels.
  • Manage campaign program calendar, write campaign emails, and manage other content distribution aligned to other campaign themes including white papers, webinars, and blogs.
  • You will manage the campaign budget, allocating spend for creative, media, and production and ensuring each campaign delivers a strong ROI.
  • Influence stakeholders through the entire campaign journey to ensure input, alignment, and understanding of the campaign approach and details.
  • Define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed.
  • Communicate, educate, and update program status to key stakeholders based on demonstrable metrics and KPIs
  • Write marketing materials (emails, landing pages, etc.) to ensure we move fast, test effective practices, and share & optimize learnings across the organization.
  • Identify campaign trends and insights, and optimize spend and performance based on the insights.
  • Test and recommend different content themes, formats to generate desired campaign outcomes, including the use A/B testing
  • Utilize your strong analytical ability to evaluate end-to-end customer experience across multiple channels

Minimum Qualifications

  • Expert Proficiency with marketing and sales automation systems including Marketo and Salesforce.
  • 3-5 years’ experience in B2B demand generation or campaigns marketing
  • Demonstrated experience in performance oriented marketing campaign strategies, and successful track record in delivering these across all digital channels
  • Experience planning and executing multiple, complex marketing programs.
  • Comprehensive knowledge of the rapidly changing digital marketing landscape and the latest online marketing, campaign and content strategies.
  • Ability to build and communicate marketing strategies, and partner with other company resources to design, build and execute campaigns.
  • Experience in building and optimizing web landing pages and user funnels.
  • Ability to think strategically, prioritize tasks, and execute with attention to detail.
  • Be highly motivated, have a sense of urgency and apply that drive to the quality of your work.
  • Bachelor's Degree in Marketing or equivalent practical experience.

Preferred Qualifications

  • You are not afraid to explore new ways within Martech and potential integration opportunities to yield bigger results.
  • You’re comfortable developing high level campaign assets for individual target segments based on raw messaging.
  • You understand how to test and scale at campaign level, but can relate results to individual accounts.
  • Experience at fast growing start-ups, large enterprise businesses and/or professional service organizations.
  • Strong analytical skills to measure and optimize marketing resource investment and campaign effectiveness.
  • Must possess excellent written, verbal and visual communication skills.
  • Self-starter combined with strong teamwork and partnering skills.

To be considered for this opportunity, please send your CV, salary requirement with “Your Name-Digital Campaign Manager" on the subject line to