Publicity Kit
Best Practices for Promoting Your Uptime Institute Achievements
To help you showcase your accomplishments accurately and confidently, please keep the following best practices in mind when preparing your promotional materials:
Use Your Original Award Foil
Please use the official foil provided by Uptime Institute when promoting your award. Do not make edits or alterations to the foil or create any new foil designs. If you notice any inconsistencies or have questions about your foil, your sales representative is happy to assist.
Digital Badges
The foil provided in your award letter can serve as a digital badge, allowing you to highlight your verified Uptime Institute achievement online.
Refer to Uptime Institute Correctly
For consistency and clarity, please refer to our organization as Uptime Institute. Common misuses to avoid include:
- Including "The" in our name, example: “The Uptime Institute”
- Incorrect capitalization such as “UpTime Institute”
- It is okay to use just "Uptime" after the first full usage of Uptime Institute
Use the Full and Correct Name of Your Award
When mentioning your certification or award, please use the full official name. This ensures your customers, partners, and investors can accurately identify your achievement.
Examples include:
- Tier Certification of Design Documents (TCDD)
- Tier Certification of Constructed Facility (TCCF)
- Tier Certification of Operational Sustainability (TCOS)
- Management & Operations Stamp of Approval Award (M&O Stamp of Approval Award)
- Tier-Ready Program
- Uptime Institute Sustainability Assessment
Avoid Statements About Reliability Guarantees
While Uptime Institute Tier Certification awards do validate the design, construction, or operational sustainability of your facility, they do not certify, measure, or guarantee a specific performance outcome, such as “99% uptime,” “five-nines reliability,” or any other availability percentage. Please avoid any language that implies Uptime’s Certifications guarantee a particular uptime level or operational result.
See examples of some of our Certification and Award Foils below:
Social Media
Social media is an effective way to quickly communicate specific messages to your followers and enable them to continue spreading your good news. Visuals make a big difference: posts that include images produce 650% higher engagement than text-only posts.
Social post examples:
Example 1:
We’re pleased to announce we’ve achieved [Tier Certification / Award] from Uptime Institute, enhancing our digital infrastructure and verifying our design and operations' compliance with the highest #datacenter industry standards.
Example 2:
Achieving Uptime’s [Tier Certification / Award] has earned us a position of excellence in the #datacenter industry, validating that our facilities and operations meet key business objectives and deliver world-class #IT solutions to our clients and partners.
X (formerly Twitter):
Many of our clients tweet around newsworthy events, like celebrating the completion of their award.
LinkedIn:
Uptime Institute is highly active on LinkedIn. If your organization shares news about your achievement, please let us know. We’re happy to support it by engaging with your posts and resharing them through our corporate channels.
If you would like Uptime Institute to create an official social media post to promote your accomplishment, please reach out to publicrelations@uptimeinstitute.com. We will coordinate with you on timing and messaging to ensure your achievement is highlighted accurately and effectively.
Uptime Social Posts:
Client Social Posts:
Case Studies
If you are interested in participating in a case study with Uptime Institute, please contact us here. We will develop tailored questions based on your award(s), industry, and facility, and work closely with your team to shape a story that meets your expectations. No content will be published without your full approval on timing, messaging, and placement.
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Videos
Delska
Vietnam Naitonal Data Center
NEXTDC
Yotta
HostDime
Client Insights & Technical Papers
Contact us here if you would like assistance with your blog or technical paper.
Blogs:
Blog posts are another way to showcase your achievements and talk about your team’s experience as you went through the process. Be sure to add photos and quotes to bring the story to life and share it over your social channels.
Technical Papers
Technical papers differentiate your company further by showcasing your technical prowess and excellence and detailing your accomplishment.
Press Coverage
Press Release
Now that your organization has completed your Certification or award, this is an excellent opportunity to generate a press release to communicate your achievement and gain visibility for your organization.
Uptime can help strengthen your announcement by:
- Providing a quote
- Editing/reviewing release
- Providing possible connection to an editorial source
Contact publicrelations@uptimeinstitute.com.
See below for examples and a press release template to start your own release:
M&O Stamp of Approval
Tier Classification
Tier-Ready Examples
Resulting Media Coverage (should relate to the above)
Press Release Template
Awards Displays & Visual Assets
Conferences, Trade Shows, Industry Events, Award Ceremonies:
Many organizations participate in a variety of industry and investor-related events. Some hold groundbreaking or ribbon cutting and recognition ceremonies and invite key company and project stakeholders to participate. If you are interested in having an Uptime representative participate in your event, please let us know and we will do our best to accommodate your request.
Award Ceremonies
Below are examples of award presentations to a company or project representative.
Neutra DC
ADI
TM Global
True IDC
QSTC
Conferences, Tradeshows, and Industry Events
Here are a few examples of including your organization’s achievement in an exhibit:
Announcement of achievement in conjunction with conference media coverage
- Hold a booth celebration/announcement of your achievement for your existing and prospective clients
- Include announcement in digital press kit with foil graphic
- Unveil your achievement plaque
- Use the foil as part of your booth display
- Include the award as part of event collateral
- Leverage it as a conference talking point
- Submit an abstract for a presentation
- Include your award in a looping video booth presentation or individual slide or notation
If you are interested in assistance for preparing an event presentation, we are happy to help you or review it.
Plaques & Displays
ADI
Irix
Corporate Communications
Your organization’s recent achievements can also be shared with your employees, partners, investors and stakeholders as part of your ongoing communications. This could include making internal announcements to employees while using new or existing communication channels to ensure that they can participate and share in your good news. Examples include newsletters and annual reports.
Internal Communications:
Clients have shared the process of certification they have gone through with individual or multiple data center sites, showcasing the significance of the achievement and highlighting the impact it brings to the organization.
Investor Relations Page:
Yotta
Company Newsletters:
Newsletters are another good way to communicate achievements to staff. Your announcement in a newsletter could be a derivative of a press release, a case study, or simply a few sentences explaining the process and the significance of the achievement.
Here is some example copy for a newsletter:
We are pleased to announce that (Company) is further extending our push for excellence and have achieved Uptime Institute’s (list award here), validating that our organization now meets global standards to demonstrate our strong commitment to existing and future customers. Our exemplary team worked directly with Uptime experts to complete the assessment, utilizing and adding best practices. We continue to learn and improve, with the opportunity to go deep into each step of our technical and operational processes and activities. We have been able to change some internal training processes and build upon Uptime's recommendations. We are proud of our internal teams and what we have been able to accomplish.
Training Materials:
Most companies have some form of formal training for new employees or when existing staff transition from one department to another. The onboarding and continuous training materials developed by organizations is yet another great opportunity to educate company staff on organizational achievements, awards and certifications.
Annual Reports:
When annual reports are created, include a description of your achievement along with the foil image. This provides additional exposure to stakeholders and emphasizes the significance and value the achievement presents to your organization.
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We are pleased to announce that (Company) is further extending our passion for excellence and have achieved Uptime Institute’s (list award here), validating our organization’s strong commitment to existing and future customers. |
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Sales, Product and Site Specific Collateral:
Sales and product collateral and videos present more opportunities to further highlight, display and promote your organization's story and the value of your achievement.
Client Website Features
